Milani Cosmetics Keep It Full Maxxx Balmshell Lip Plumping Balm

This ‘fire’ formula brings the heat in a cushiony balm loaded with cooling, intensely tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture-rich Mango butter, Vitamin E & a blend of oils (avocado, jojoba & camellia seed) nourishes while Hyaluronic Filling Spheres, Capsicum & Maxi-Lip work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve plump looking lips in just one swipe.

Consumer Claims

    100% said lips appeared more hydrated*
    96% experienced increased lip volume & fullness for a maximum plumping effect*
    93% felt they achieved doctor’s office worthy plumping without the needle*

*Based on consumer perception survey 

This product – and every other Milani product – is never tested on animals. We don’t allow others to test on our behalf, either. Our products are 100% cruelty-free. Nothing to worry about here – no paraben preservatives were used in this product. .

Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect.